If you use AI as a part of your content creation and an essential way to help you produce helpful and original content, it might be useful to consider. But, if you consider AI as a cheap, easy, and shortcut way to manipulate the game of search engine rankings, then you are doing it completely wrong.
Source: Google Search’s Guidance about AI-generated Content
It doesn’t matter how advanced AI tools you use to produce content as Google is always strict to helpful content system which was introduced last year to make sure those searching get content created primarily for people, rather than for search ranking purposes.
Search Engine Optimization without a proper strategy, long-term planning, and intent to help people will not really make a difference.
You might have heard about Google’s ranking system which is aimed to reward original, high-quality content that actually reveals qualities of what we call –
E-E-A-T:
- Expertise:
You are an expert and you have the proper knowledge on the topic of the content you are producing.
- Experience:
You have experienced similar incidents in your life and have real, first-hand, or real-life experiences related to the content topic.
- Authoritativeness:
You are using trusted and credible sources who are recognized as leaders in their field and have a reputation for providing accurate and reliable information.
- And trustworthiness:
You are creating reliable and accurate content while using sources that have a history of providing truthful information.
So make sure you produce content by fulfilling all the requirements of the E-E-A-T system. Use AI or whatever tool you can but make sure the content includes the following:
- Useful
- Helpful
- Original
- Satisfying
- Regularly Improved
How to Ensure Your Content Fulfills the Requirements of the Google’s E-E-A-T System?
Yes! This is a million-dollar question you should be asking while producing content and taking help from AI at the same time.
According to Google Search’s guidance about AI-generated content, Google’s systems have been tackling poor-quality content produced both by humans and AI for years. This is not a challenge for them. Also, they have existing systems to find out the helpfulness and satisfying parts of the content. And they improve their systems every day.
So, there is no doubt that you will get caught if you try to manipulate search rankings with AI. No matter how good AI tools you use, both artificial intelligence and human writing will still contain spam, the only difference is in the quantity.
However, you can consider the following strategies to make sure that your content fulfilling the requirements of the EEAT system.
- Take your time
- Avoid faster production
- Think deep
- Identify real reasons, problems, and barriers
- Find out every possible solution
- Find out the easiest way of solving the problem
- Use real-field data
N.B.
Using too much data will not benefit you if you do not organize or represent them properly!
Be Aware of AI Content With Propagation, Misinformation, or Contradicts Consensus
Google has revised its policies and now allows content developers to use AI tools. Before that, they prohibited bot-written content for years. Although this is not an open invitation to produce low-quality and spammy content.
Source: Google And AI Have Raised The Bar For Quality Content
Propagation, misinformation, and spams exist in both human-generated and AI-generated content. Google’s system looks for the surface high-quality information from reliable sources rather than the process of producing.
Besides, SpamBrain can analyze patterns and signals to identify spam content.
Using information that contradicts well-established consensus on the topic will surely get penalties too.
Finally, my concern is not the new technologies. They are always welcome. But the main concern is how we use them! You just need a creative cool brain to think and use every resource you have to produce the finest content!
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